Technology is changing the face of marketing. The same technology helped make marketing less random and more focused on the target. Geofencing also exemplifies target-focused advertising. Local marketing could help a business reach its potential clients by connecting to an audience. You can get the best guide on college marketing companies.
What is geofencing in detail?
A geofence can be thought of as an invisible fence surrounding a physical location that activates a response whenever a geolocation-compatible device enters or leaves the area. Geotargeting or location-based market is one application of geofencing that uses geofencing.
Geofencing may be well known to customers using a store shopping app. Set up a geofence to pinpoint the exact location of a user and notify them via app. With the proper mobile application development service, the app will inform the user about specific promotions and deals as soon they enter the store.
What is geofencing?
Mobile application developers and marketing professionals can make use of it to segment audiences, target them with relevant content, learn their offline habits, and even track their competitive intelligence.
Other applications are available besides the marketing ones. Businesses can use Geofencing to monitor time, track vehicles and for other purposes. Also, it can be utilized for the home automation of children, law enforcement, or even child location services. Due to the popularity of mobile phones, geofencing has virtually unlimited possibilities once an area is defined.
How are geolocation and geotargeting used?
Geofencing means the geofence itself, and is activated by a geolocation device when it enters the area.
Fitbits and mobile phones can both geolocate. It is done using internal GPS systems or by examining routing addresses on the network. For online apps to work, you will need a browser that supports geolocation.
Geofencing and tracking geolocation are both used to achieve geotargeting in location-based campaigns. Geotargeting is also called “geotargeted advertisement” and targets users by using geofencing, location data and messaging relevant to the customer’s location and behaviour.
The Geofencing feature of iOS and Android
The source code for a mobile app is where geofences are typically defined. It is up to the developer or administrator to create the virtual boundaries. This space can be the size of a whole city or a simple structure. Geofences come in many different shapes. Marketers may choose to create geofences in a polygonal shape for situations that are more complex or a circular geofence for cases where the case is less complicated.